On May 6, 2021, a meeting of Cserehát Brand project partners took place.
Director Jövő Útja Nonprofit Kft. Ing. Julianna Orbán Máte, PhD. and CCP project managers welcomed the representatives of the University of Economics in Bratislava doc. Ing. Michal Tkáč, PhD. and doc. Ing. Radoslav Delina, PhD. and agreed on project workflows.
Microregion Szép Cserehát is a rural area where agriculture plays a dominant role. Agriculture and agricultural products represent great potential for the region concerned., while on the other hand a long array of negative factors hinders the development of the sector. The most important problems the project is responding are:
According to these problems, specific development needs and interventions were identified. The main objective of the project is to improve sustainability, employability and stability of agricultural economics and to strengthen local agro production and competitiveness of local producers. The main objective will be reach thanks to the implementation of specific objectives, which are:
Citizens and businesses will benefit from higher accessibility, trust and quality of local products as well as from higher reputation of local producers leading to higher regional economic performance. Thanks to the organization of common agro events we plan to promote the production of partners within the TAPE and we would like to make the outputs of the project more visible for a public. Based on active promotion and organization of regional EXPO, we plan to affect more SMEs and Self-employees in agro production to join the created cross border network, cross border registry and to gain benefits from regional brand.